These events have an important cultural significance, contributing to promote relationship between contributed to strengthening the friendly relations between Hoi An and international partners as well as introduce impressive beauty of Hoi An people and culture.
Lasting for three days from August 9-11, Hoi An-Japan Cultural Exchange featured diverse cultural exchanges between the two countries such as the exhibition of handicraft products and paintings, teaching Japanese calligraphy, traditional art performances, and traditional Hoi An-Japan sports competitions.There were also memorable street activities such as Yosakoi dancing, Shakuhachi flute performances, cosplay performances, and activities like lanterns making, Origami paper folding, coconut leaf folding, as well as fairs exuding the flair of Japan and Hoi An. In particular, the event restaged the wedding of Vietnamese Princess Ngoc Hoa and Japanese merchant Sotaro Araki on the afternoon of August 10-11 on the Hoai River.
In addition, the 5th Vietnam-International Silk and Brocade Festival opened in Hoi An Silk Village in August 8th and 9th. This year's festival attracts the participation of eight countries and dozens of silk and brocade villages of Vietnam such as Van Phuc, Nha Xa, Ma Chau, My Duc, Nam Cao, Tan Chau, Cham Ninh Thuan, along with the presence of nearly 80 artisans from Ha Giang, An Giang, Quang Nam and Da Nang.The event aims to honour the culture of traditional silk weaving as well a connect new international markets towards Vietnamese silk. The highlight of the 5th Vietnam-International Silk and Brocade Festival is introducing and promoting investment projects on the cultural space "Quang Nam silk river" located on the axis connecting the two cultural heritages of Hoi An and My Son. The project also includes tourism investment activities that offer tourists a chance to visit the silk cultural space, bringing a new identity to Quang Nam's tourism economy.