"Restructuring Quang Nam tourism market"
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"Restructuring Quang Nam tourism market" (14/06/2020)
On June 10th, the Department of Culture, Sports and Tourism organized a conference on "on "Restructuring Quang Nam tourism market" with the participation of more than 100 domestic and international delegates, who are managers, policymakers, and entrepreneurs working in the tourism sector.
 
Speaking at the conference, Mr. Nguyen Thanh Hong - Director of the Department of Culture, Sports and Tourism of the province, said that: The COVID-19 epidemic caused serious damage to the tourism economy, but also created opportunities to look back past activities; promote development thinkings and find out new directions green and sustainable tourism. These are urgent issues currently posed for Quang Nam tourism industry to overcome difficulties and regain growth momentum.
 
Assessing the market of tourists to Quang Nam last time and the strategic market structure for Quang Nam tourism in the coming time, Chairman of the Vietnam Tourism Advisory Council Tran Trong Kien emphasized: After the pandemic COVID -19, the trend of small-scale tourism, household size, community-based tourism, ecotourism has begun to recover. This is the basis to expect the success of the policy of focusing on the domestic tourist market, "Vietnamese people traveling to Vietnam". Ecotourism, community tourism, cultural, historical and event-based tourism will be the products with the potential to regain recovery for the tourism industry. The business community needs attractive tourism products and solutions and services to capture this tourist market.
 
This is also an opportunity for participants to discuss issues towards the development of new tourism markets and products for the tourism industry in Quang Nam with the topic " "Strategic market structure for tourism in the near future.";  "Orientation for developing cruise ship"; "Preserve and promote the heritage in tourism development"; "Identify green tourism brand for Quang Nam"; "Digital and media technology solutions geared towards experiential tourism, green tourism"...
 
Mr. Le Tri Thanh - Chairman of the Provincial People's Committee, emphasized that in recent years, the provincial leaders were very interested in the restructuring of tourism industry in the post-COVID-19 period because this is the spearhead key industry, the driving force of development alongside other sectors. This conference is very important. Presentation of the speakers gave solutions to develop the tourism industry in Quang Nam. However, we need to focus on the content of tourism market structure. At the same time, he suggested that in the coming time, the provincial tourism industry should pay attention to restructuring Quang Nam tourism industry, renewing products, expanding new types and tourism products. Besides, in this period, the tourism industry needs to "target" the domestic tourist market.

Translator: Nhat Ha

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